e9digital Initial Marketing Intake
Summary of early meetings and prep materials for CRM and marketing implementation.
From 1-hour-crash.md
ROI
- track everything, especialy it is digital
- you need quantity and quality
- prior to first contact 90% of the buying disision is made before ever contacting the company
- CPCA cost per customer aquisition is a good bench mark
- close rate and average ticket costs are also really big
Afiliate GHL
- you need to have a GHL funnel that is active
- there has to be a form of some sort to capture the leads information
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you go to the marketing program and choose the affiliate manager
From meeting-conrad.md
First Meeting With Conrad Stone
- run some compaings for e9
- restart targeting and adds campaign
- track affiliate networks
- personal networking
- looking for a high level overveiw and wants to track the ROI all the way through
MVP
- GHL forms
- source attribution
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ROI Tracking system