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e9digital Initial Marketing Intake

Summary of early meetings and prep materials for CRM and marketing implementation.


From 1-hour-crash.md

ROI

  • track everything, especialy it is digital
  • you need quantity and quality
  • prior to first contact 90% of the buying disision is made before ever contacting the company
  • CPCA cost per customer aquisition is a good bench mark
  • close rate and average ticket costs are also really big

Afiliate GHL

  • you need to have a GHL funnel that is active
  • there has to be a form of some sort to capture the leads information
  • you go to the marketing program and choose the affiliate manager


From meeting-conrad.md

First Meeting With Conrad Stone

  • run some compaings for e9
  • restart targeting and adds campaign
  • track affiliate networks
  • personal networking
  • looking for a high level overveiw and wants to track the ROI all the way through

MVP

  • GHL forms
  • source attribution
  • ROI Tracking system