HIOUSA Retainer Model – Internal Plan
Purpose
To define a sustainable, client-friendly retainer structure for supporting HIOUSA.com, HIOI, and Odds On Promotions after the initial rebuild project is complete.
Retainer Philosophy
- Retainers are structured as fixed 3-month blocks
- Clients receive a 10% discount on Standard and Premium tiers with a 6-month commitment
- Designed for flexibility, scalability, and long-term client retention
- Hours are intentionally over-delivered relative to cost to encourage client buy-in
- Anchored at psychologically comfortable price points ($375 / $700 / $1200)
- Effective hourly rate ranges from $35–$40/hr
Retainer Tiers
| Tier | Monthly Fee | Hours Included | Effective Rate | Best For |
|---|---|---|---|---|
| Basic | $375 | 10 hrs | $37.50/hr | Light maintenance, plugin updates, content tweaks |
| Standard | $700 | 20 hrs | $35.00/hr | Ongoing work across brands, layout updates, testing |
| Premium | $1,200 | 30 hrs | $40.00/hr | Heavy dev cycles, Divi site rollout, rapid response |
All Tiers Include
- Plugin/theme/WordPress updates
- Page edits, layout changes
- Bug fixes, troubleshooting
- WP Engine staging site usage
- Best practices for mobile, accessibility, and performance
- Priority email communication
Premium Tier Only
- Monthly strategy call
- 10% hour rollover
- Faster turnaround for active projects
Rationale
- Offers clear entry points for different budget levels
- Encourages commitment without requiring it upfront
- Establishes reliable recurring revenue
- Shows flexibility without undercutting value
Linked Notes
Questions (Open)
- Will Amy want to start with a retainer during the rebuild, or post-launch?