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HIOUSA Rebuild – Strategic Overview

Purpose

This note outlines the high-level goals and overall project rationale for rebuilding the HIOUSA.com website and establishing a long-term development partnership with Prize Indemnity Holdings (PIH) across multiple brand sites.

Objective

To rebuild HIOUSA.com from scratch and create a technical relationship structure that includes multi-tiered retainer options for long-term support and brand-wide digital stability.

Project Scope Summary

  • Rebuild HIOUSA.com using Elementor on a clean WordPress install
  • Modernize the visual design where possible, if approved by the client
  • Decommission existing site entirely (too clunky and unstable for updates)
  • Preserve Quick Quotes integration placeholder (Amazon backend system, out-of-scope)
  • Align with Amy Fanter and David Bebout’s internal workflow (WP Engine + staged environments)
  • Prioritize mobile responsiveness, clean architecture, and maintainability

Strategic Rationale

  • Existing site is built with legacy themes (Flat Bootstrap) and overloaded plugins
  • Custom code and offshore development have introduced stability issues
  • Frequent disappearing CSS files after cache clears and plugin updates
  • Better long-term ROI comes from rebuilding on a clean foundation than continually patching

Long-Term Objective

This rebuild is designed to: - Establish a working rhythm with Amy (marketing) and David (IT) - Prove value and reliability as a U.S.-based partner - Expand into supporting HIOI (Divi-based) and Odds On (blog cleanup)

Linked Notes

Questions (Open)

  • When will Amy want to start the retainer — during or after rebuild?
  • How much future support will Quick Quotes require (i.e. future scope?)