HIOUSA UI Design Strategy
🎯 Core UI Design Focus Areas for HIOUSA.com
1. Conversion-First Layouts
Goal: Drive leads via quotes and inquiries.
- 🟢 Primary CTA in hero: “Get an Instant Quote” button
- 🎯 Sticky header with a contrasting CTA button
- 🧩 Reusable blocks: service highlights, trust badges, testimonials, quote form
- 📋 Multi-step quote modal or inline form (don’t send users to a new page)
Why it matters: You're selling prize insurance — not blog posts. The UI should funnel users to the quote action fast, with minimal friction.
2. Clean, Mobile-Optimized Structure
Goal: Mobile-first design with responsive behaviors across breakpoints.
- 🧱 Use a 12-column grid system and clear spacing rules
- 📱 Prioritize thumb-reachable CTAs and simplified navigation
- 📉 Collapse secondary content into accordions or tabs on mobile
- 📐 Use larger fonts and buttons for all form inputs
3. Trust & Authority Signals
Goal: Reassure users that HIOUSA is safe, experienced, and legitimate.
- 🏆 Showcases: “$50M+ in prizes paid”, “17,000+ events covered”
- 🧾 A+ insurance rating badge or underwriter partner info
- ✅ Client logos or “As seen in…” banners
- 🗣 Testimonials with names and organizations
4. Visual Hierarchy & Simplicity
Goal: Guide the user visually — no cognitive overload.
- 🧠 One idea per section; scannable copy
- ✍️ Limit to ~2 typefaces (heading + body)
- 🎨 Strong color contrast for CTAs, subtle neutrals for body sections
- 📏 Consistent margins, padding, and spacing across components
5. Modular, Scalable Design System
Goal: Allow the team (Amy, David, future vendors) to reuse and maintain sections.
- ✅ Pre-designed blocks for:
- Service highlights
- Case studies/testimonials
- Industry-specific landing pages
- Embedded lead capture forms
- 🧱 Built with Elementor or similar (not hardcoded)
6. Performance & Accessibility
Goal: Ensure fast load times and compliance.
- 🚀 Use lightweight themes (GeneratePress, Astra)
- 🧼 Optimize images and only load essentials
- ♿️ Ensure color contrast, alt text, and keyboard nav
- 🌐 Test using Lighthouse, GTMetrix, and WebPageTest
👇 Recap: Your Top 5 UI Priorities
| Priority | Outcome |
|---|---|
| 🔁 Clear quote funnel | More lead submissions |
| 📱 Mobile-first layout | Wider accessibility |
| 🛡 Trust-building elements | Higher conversion confidence |
| 🧱 Modular content blocks | Faster iterations & scalability |
| 🚀 Speed & accessibility | Better SEO + usability |