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title: HIOUSA Internal Strategy & Pricing date: {{date}} tags: []

HIOUSA Internal Strategy & Pricing

This document combines the rebuild strategy, internal planning, and proposed pricing for HIOUSA projects.

From HIOUSA-Project-Masterplan–Internal-Strategy.md

title: HIOUSA Project Masterplan – Internal Strategy

Overview

This master document consolidates all strategic, technical, and relationship planning for the HIOUSA rebuild and extended partnership with Prize Indemnity Holdings (PIH), including Odds On Promotions and Hole In One International.

...

From HIOUSA-Quote-Structure–Rebuild+Retainer.md

title: HIOUSA Quote Structure – Rebuild + Retainer

Purpose

To define the final internal pricing and packaging strategy for quoting the HIOUSA.com rebuild and ongoing support retainer.

Rebuild Quote (One-Time Project)

Flat Rate: $2,400 – $3,000

Included Scope: - New site build using Elementor on fresh WordPress install - Full migration of content and visual replication (with optional modernization) - Retain Quick Quotes component as-is (integration is external and out-of-scope) - Responsive, fast, and stable site build - Accessibility and performance best practices - No SEO services offered beyond standard best practices (clean HTML, semantic structure, readable layout)

Retainer Quote (Ongoing Support)

See: hiousa-retainer-model.md

Add-On Strategy

  • Offer a 10% discount on rebuild if client commits to a 3-month retainer (any tier)
  • This provides an incentive to move into long-term partnership without pressure

Upsell Positioning

  • Support across Odds On Promotions blog (currently dated, visually inconsistent)
  • Divi site launch assistance for HIOI
  • Documented backup, plugin testing, content expansion, responsive tuning

Internal Notes

  • Keep retainer hours generous to ensure perceived value
  • Never refer to this as SEO work — only structural best practices
  • Premium tier should match or exceed the rebuild quality standard

Linked Notes

Questions (Open)

  • Does the client prefer flat rate or would milestone-based billing be more appropriate?
  • Should we require a discovery deposit before rebuild begins?

From HIOUSA-Rebuild–Strategic-Overview.md

title: HIOUSA Rebuild – Strategic Overview

Purpose

This note outlines the high-level goals and overall project rationale for rebuilding the HIOUSA.com website and establishing a long-term development partnership with Prize Indemnity Holdings (PIH) across multiple brand sites.

Objective

To rebuild HIOUSA.com from scratch and create a technical relationship structure that includes multi-tiered retainer options for long-term support and brand-wide digital stability.

Project Scope Summary

  • Rebuild HIOUSA.com using Elementor on a clean WordPress install
  • Modernize the visual design where possible, if approved by the client
  • Decommission existing site entirely (too clunky and unstable for updates)
  • Preserve Quick Quotes integration placeholder (Amazon backend system, out-of-scope)
  • Align with Amy Fanter and David Bebout’s internal workflow (WP Engine + staged environments)
  • Prioritize mobile responsiveness, clean architecture, and maintainability

Strategic Rationale

  • Existing site is built with legacy themes (Flat Bootstrap) and overloaded plugins
  • Custom code and offshore development have introduced stability issues
  • Frequent disappearing CSS files after cache clears and plugin updates
  • Better long-term ROI comes from rebuilding on a clean foundation than continually patching

Long-Term Objective

This rebuild is designed to: - Establish a working rhythm with Amy (marketing) and David (IT) - Prove value and reliability as a U.S.-based partner - Expand into supporting HIOI (Divi-based) and Odds On (blog cleanup)

Linked Notes

Questions (Open)

  • When will Amy want to start the retainer — during or after rebuild?
  • How much future support will Quick Quotes require (i.e. future scope?)

From HIOUSA-Retainer-Model–Internal-Plan.md

title: HIOUSA Retainer Model – Internal Plan

Purpose

To define a sustainable, client-friendly retainer structure for supporting HIOUSA.com, HIOI, and Odds On Promotions after the initial rebuild project is complete.

Retainer Philosophy

  • Retainers are structured as fixed 3-month blocks
  • Clients receive a 10% discount on Standard and Premium tiers with a 6-month commitment
  • Designed for flexibility, scalability, and long-term client retention
  • Hours are intentionally over-delivered relative to cost to encourage client buy-in
  • Anchored at psychologically comfortable price points ($375 / $700 / $1200)
  • Effective hourly rate ranges from $35–$40/hr

Retainer Tiers

Tier Monthly Fee Hours Included Effective Rate Best For
Basic $375 10 hrs $37.50/hr Light maintenance, plugin updates, content tweaks
Standard $700 20 hrs $35.00/hr Ongoing work across brands, layout updates, testing
Premium $1,200 30 hrs $40.00/hr Heavy dev cycles, Divi site rollout, rapid response

All Tiers Include

  • Plugin/theme/WordPress updates
  • Page edits, layout changes
  • Bug fixes, troubleshooting
  • WP Engine staging site usage
  • Best practices for mobile, accessibility, and performance
  • Priority email communication

Premium Tier Only

  • Monthly strategy call
  • 10% hour rollover
  • Faster turnaround for active projects

Rationale

  • Offers clear entry points for different budget levels
  • Encourages commitment without requiring it upfront
  • Establishes reliable recurring revenue
  • Shows flexibility without undercutting value

Linked Notes

Questions (Open)

  • Will Amy want to start with a retainer during the rebuild, or post-launch?